Privacy Policy

1. Introduction

SentariAI, Inc. ("SentariAI," "we," "us," or "our") operates the website located at SentariAI.com and related services (collectively, the "Services"). This Privacy Policy explains what personal information we collect, how we use it, with whom we share it, and the choices available to you.

By accessing or using our Services, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Services.

2. Information we collect

2.1 Information you provide directly

• Name and email address — when you create an account, subscribe to communications, or contact us.
• Survey and form responses — including answers to assessments, feedback forms, and research surveys you complete through our Services.
• Payment information — when you purchase a subscription or product, we collect billing name, address, and payment card details. Payment card data is processed directly by our PCI-compliant payment processor and is not stored on SentariAI servers.

2.2 Information collected automatically

When you visit or use our Services, we automatically collect:

• IP address — used to infer approximate geographic location and for security purposes.
• Device and browser data — including device type, operating system, browser type and version, and screen resolution.
• Usage analytics — including pages visited, features used, time spent, referral URLs, and clickstream data. We collect this through first-party analytics tools and may use third-party analytics providers.
• Cookies and similar technologies — see Section 6 for details.

3. How we use your information

We use the information we collect to:

• Provide, operate, and improve our Services
• Process transactions and send related notices (receipts, renewal reminders)
• Respond to your inquiries and provide customer support
• Send product updates, security alerts, and administrative messages
• Send marketing communications where you have opted in, or where permitted by applicable law
• Conduct research, analytics, and product development
• Detect, investigate, and prevent fraudulent transactions, abuse, and security incidents
• Comply with legal obligations and enforce our terms

4. How we share your information

We may share your information with:

• Service providers — third parties that perform functions on our behalf, such as payment processing, cloud hosting, email delivery, and analytics. These providers are contractually obligated to use your data only as directed by us.
• Business transfers — in connection with a merger, acquisition, financing, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website before your information becomes subject to a materially different privacy policy.
• Legal and safety disclosures — when we believe disclosure is required by law, subpoena, or other legal process, or to protect the rights, property, or safety of SentariAI, our users, or others.
• With your consent — for any other purpose with your explicit consent.

We do not share your survey responses or assessment data with third parties for their own marketing or research purposes.

5. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Account information is retained for the life of your account plus 3 years after closure.
• Payment records are retained for 7 years to comply with financial recordkeeping requirements.
• Survey and form responses are retained for 3 years unless you request earlier deletion.
• Usage analytics data is retained in identifiable form for 24 months, after which it is aggregated or deleted.

6. Cookies and tracking technologies

We use cookies and similar technologies to operate and improve our Services. These include:

• Strictly necessary cookies — required for the Services to function (e.g., session management, authentication). These cannot be disabled.
• Analytics cookies — help us understand how users interact with our Services. You may opt out through our cookie preference center or by using browser-level controls.
• Marketing cookies — used to deliver relevant advertisements. You may opt out at any time through our cookie preference center.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

7. Your privacy choices

Depending on your location and applicable law, you may have the following rights:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request that we delete your personal information, subject to certain exceptions (e.g., legal obligations).
• Opt out of marketing — unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email or contacting us directly.
• Data portability — request your data in a structured, machine-readable format where technically feasible.

To exercise any of these rights, visit our contact page. We will respond within 30 days. We will not discriminate against you for exercising your privacy rights.

8. California residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know — you may request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, our business purpose for collection, and the categories of third parties with whom we share it.
• Right to delete — you may request deletion of personal information we have collected, subject to exceptions.
• Right to correct — you may request correction of inaccurate personal information.
• Right to opt out of sale or sharing — we do not sell or share personal information for cross-context behavioral advertising as defined under the CPRA.
• Right to limit use of sensitive personal information — we use sensitive personal information only as necessary to provide our Services and do not use it for inferring characteristics about you.

To submit a verifiable consumer request, visit our contact page. You may designate an authorized agent to submit requests on your behalf.

We will not discriminate against California residents who exercise their CCPA/CPRA rights.

9. Security

We implement administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption in transit (TLS), access controls, and regular security assessments.

No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your rights and freedoms, we will notify affected users as required by applicable law.

10. Children's privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will delete that information promptly. If you believe we may have collected such information, please visit our contact page.

11. Third-party links

Our Services may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email (to the address associated with your account) or by posting a prominent notice on our website at least 14 days before the change takes effect. Your continued use of the Services after the effective date constitutes acceptance of the updated policy.

13. Contact us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

This privacy policy was last reviewed on April 13, 2026.